A great watch is arguably the most important accessory for any business executive, representing both one’s professional and lifestyle affinity. Developed with today’s businessmen and decision-makers in mind, Baume & Mercier’s Classima is a celebrated bestseller across the globe, recognised as a unique combination of classicism and modernity. Classima is enriched this year with new references that remain true to the collection’s spirit - elegance in all circumstances.
A watch is used not only to provide the time, but to make a style statement. And the Classima certainly does this, with its high-precision self-winding mechanical movements, various high-tech functions, and contemporary elegant design. Depending on the model within the collection, the Classima offers dual time zone, useful for any travelling businessman, a power reserve, and a stunning sapphire crystal case back to display the oscillating weight. In terms of design element details, the watch comes with a choice between a 39 or 42 mm size, a “grain d’orge” guilloché décor or a line guilloché décor, and a black or silver dial.
The new Classima collection combines the best of watchmaking expertise with the elegant simplicity of a timeless watch. It expresses the charm of modern men and moves with ease from the dynamism of the city to the serenity of The Hamptons - the backdrop of Baume & Mercier’s new brand territory.
First published in Men's Passion issue #31 May 2011