Swarovski presents its first collection of Men’s watches at Baselworld in March 2012
After launching its first collection of men’s jewelry and accessories in 2010, the next obvious step for the Austrian company, a leader in the field of precision cut crystal for 117 years, was to launch a collection of watches entirely for men. Swarovski’s creativity, perfection, and innovation are masterfully combined with Swiss watch-making expertise and are evident in this collection.
“Piazza Grande” Quartz
The “Piazza Grande” for men is inspired by the bestselling “Piazza”, which was introduced when the first Swarovski watch collection was launched at Baselworld 2009.
Incorporating urban forms influenced by contemporary architecture, the “Piazza Grande” Quartz Rose Gold line will attract men looking for modern elegance, both refined and masculine, while combining the precision and quality of Swiss watch-making. This distinctive watch, with its large 42 mm diameter, exemplifies purity of line. Within the classic ring of the watch dial, the rose-gold hand-applied Swarovski Swan Logo mark takes its place at the top of the dial. Each hour marker carries more than one crystal, except at 12 o’clock. The hand-applied index markers are set off by a discreet Jet Hematite crystal at each hour marker, and punctuated at six o’clock with an indicator that displays the date with perfect clarity.
Perfectly circular, the black dial bears faceted hands that count each hour, minute, and second. On its right side, the hand-polished rose-gold PVD cylindrical case is adorned with decorative elements in scratch-resistant black ceramic, which is faceted using true Swarovski expertise. The crown is also created in ceramic and features 24 facets, a real feat of technical prowess when working with such a material. The attention to detail of this timeless new creation, with its unequivocal horological design, extends to the back of the rose-gold PVD case with the Swan Logo mark.
Alongside the nine other styles, the dial is also offered in elegant navy blue, chic black, or white. The complementing strap is available in genuine leather of various colors, complete with a crocodile embossed structure, or a polished and brushed stainless steel bracelet.
First Published in Men's Passion Issue #38 March 2012