Roots, creativity and innovation are all closely linked to one another. There comes a time when one has to outline the future with genius and intelligence while nurturing one’s roots and preserving heritage of knowledge and know-how.
Hogan’s future roots is a project embracing creative minds from all over the world, each portrayed in their working environment or next to objects which best summarise their personalities.
All those portrayed are wonderfully talented artists, architects and designers, undisputed pros who have been chosen by Hogan because they reflect our creative reality and the HERITAGE of the future. a world where innovation and research move forward while remaining faithful to their roots, by enriching but never by distorting their reality.
First Published in Men's Passion Issue #38 March 2012