The stunning Georgian townhouse is located at 1 Greek Street across from Soho Square. Along with OMEGA’s invited guests, it will welcome a who’s who of Londoners and visitors to the Games. The Omega House will also accommodate a number of VIP events and OMEGA ambassador visits throughout the Games. OMEGA has announced that some of its brand ambassadors including Nicole Kidman and famous golf legend Greg Norman are among the celebrities who will participate in events there. The design of the House has been created to reflect OMEGA’s most important watch collections. For example, the Ladymatic Room, named for the brand’s stylish mechanical watch for women, is subtly decorated in elegantly classic tones. The Hour Vision Room honours the brand’s Hour Vision line and is furnished in a way that recalls the exclusive clubs that have been part of London’s elite social life for decades. The space-themed Speedmaster Room, named after the first watch to be worn on the Moon, is a reminder of OMEGA’s nearly half-century relationship with NASA. The Olympic Garden features a large screen television for avid Olympic fans, and a chance for guests to relax at the end of the day on comfortable outdoor summer furniture whilst listening to the cheers for the favorite teams. OMEGA President Stephen Urquhart said, “We are delighted that we were able to secure this historic building in Soho. It is an ideal place to greet old friends and meet new ones in an appealing, comfortable environment. It will also give our guests a chance to re-energize between Olympic events and really will be the House of Omega.”
First Published in Men's Passion Issue #41 June-July-August 2012
