Aston Martin and Red Bull Racing Extend Innovation Partnership into 2017

Aston Martin’s Innovation Partnership with Red Bull Racing is to be extended to cover the 2017 season following an agreement signed at the Abu Dhabi Grand Prix.

aston-martin-and-red-bull-racing-extend-innovation-partnership-into-2017_02

The partnership between Aston Martin and Red Bull Racing was announced in Melbourne, Australia on the eve of the 2016 FIA Formula 1 World Championship. The Aston Martin wings have adorned the two Red Bull Racing Formula 1 cars throughout the thrilling 2016 season, which culminated with the team securing second place in the constructor’s championship.

In addition, Aston Martin also confirmed that all 150-road car versions of its groundbreaking AM-RB 001 hyper-car have been sold out. Customer deliveries of the AM-RB 001 will commence in early 2019.

Red Bull Racing’s Chief Technical Officer, Adrian Newey, Aston Martin’s Chief Creative Officer, Marek Reichman and Aston Martin’s Chief Special Operations Officer, David King, created the AM-RB 001 to provide the ultimate blend of cutting edge F1TM technology with Aston Martin’s signature sports car design. Just 175 examples, including 25 track-only specials, will be built, with all 150-road versions now allocated to customers.

Christian Horner, Team Principal of Red Bull Racing said: “We first conceived our Innovation Partnership with Aston Martin in the realization that it could be truly pioneering. In blending our distinct but unique skills under a shared creative vision, we have already seen tangible development to both of our brand and businesses. The extraordinary success of the AM RB-001 is testament to the expert and collaborative spirit in which it was forged, and extending our relationship with Aston Martin through 2017 was a simple and pleasing decision.”

Aston Martin President and CEO, Dr. Andy Palmer said: “By bringing together the talents of Red Bull Racing and Aston Martin, AM-RB 001 is destined to become the defining hyper-car of this decade and a hugely desirable investment for collectors and enthusiasts.”

“Our relationship with Red Bull Racing has done for Aston Martin exactly what we expected it to do,” he continued. “It is helping us to continue to build our brand across the globe. Partnerships like this are good for business both in terms of technical innovation and brand awareness, so we are delighted to continue into 2017.”

The 2017 Formula 1 season gets underway in Melbourne on 26 March 2017. The first prototype of the AM-RB 001 is expected to run for the first time in late 2017.

 

Nidal Al-Shaker