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The BMW 7 Series – Redefining contemporary luxury

 

The new BMW 7 Series set new benchmarks within the premium segment. Combining state-of-the-art comfort with dynamic agility and styling, the latest instalment of the sophisticated sedan is available in three luxury packages: Pure Excellence, M-Sport and Individual Design.

Amongst its enhanced refinement include elements such as the futuristic headlamp technology, BMW Laser Light, the glamorous welcome of the Light Carpet and star-gazer-inspired panorama glass “SkyLounge” sun roof.

Inside the vehicle, superior technology offers both driver and passenger extraordinary levels of comfort and luxury. A host of new BMW ConnectedDrive driver assistance features include the intuitive Touch Command: a 7-inch Samsung tablet positioned in the rear of the vehicle that offers passengers a completely new experience in controlling multiple in-car functions. Through Touch Command, rear passengers are able to control in-car infotainment and comfort features, such as the new BMW 7 Series Vitality Programme, which offers luxurious in-seat massage options. A unique Gesture Control function, which offers those inside the vehicle with the option to increase the volume of the radio only by gesturing at the screen, is also one of the new technology features.

The refined model’s utmost commitment to providing high-end technology continues on the exterior, as pioneering headlamp technology, BMW Laser Light, shines a light on the vehicle’s unrivalled design as it offers a high beam range of up to 600 meters, double the length of regular LED headlamps. Driver and passengers can also enjoy the BMW 7 Series’ Sky Lounge, a panorama glass roof that provides passengers with unhampered views of a sunlit sky during daytime or a star-filled at night. Additionally, illuminated light patterns provide a luxurious interior light ambience in six colours.

Proving that personalised innovation is as crucial as design and ambience, the vehicle’s advanced chassis technology, which allows the driver to adjust the car’s set-up to their preferred requirements, creates an ideal balance between sports performance and comfort. Similarly, the vehicle’s progressive Driver Assistance Systems, including Lane Control Assistance, ensures drivers do not have to change the customary positioning of their hands on the steering wheel in order to undertake on-road manoeuvres.

Exuding confidence and power, the new model also comes armed with two comprehensively revised engines: the 6 cylinder 740iLi and 8 cylinder 750iLi xDrive. The 8 cylinder 750iLi xDrive accelerates from 0–100 km/h in just 4.4 seconds at 450 hp, while the 6 cylinder equivalent offering an impressive 326hp, with a maximum torque of 450 Nm at 1 380 rpm. The on-road performance of both variants is enhanced through the incorporation of BMW.

EfficientDynamics, such as the premium vehicle’s lightweight Carbon Core, ensures that the car is 130kg lighter than its predecessor.

The BMW 7 Series is exclusively available at Ali Alghanim & Sons Automotive, the exclusive importer for BMW, MINI, Rolls-Royce, Land Rover and McLaren automobiles in Kuwait.

Simon Balsom