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‘Lighten Up’ this Spring with Cole Haan’s New Dual Gender GrandPrø Tennis Shoe

Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is excited to launch its newest dual-gender collection, GrandPrø Tennis. The shockingly light GrandPrø Tennis shoe is a vintage-inspired sneaker, updated with a thoroughly modern operating system. What it lacks in weight, it makes up for in style.
 Utilizing proprietary Grand.ØS technology, GrandPrø Tennis delivers an innovative spin on a classic silhouette. Grand.ØS is an operating system designed to drastically reduce weight, mimic the foot’s natural flexibility, offer dynamic breathability and provide responsive cushioning for maximum comfort. Weighing in at just 5.6 ounces, this collision of craft, style and engineering is Elegant Innovation.
Utilizing proprietary Grand.ØS technology, GrandPrø Tennis delivers an innovative spin on a classic silhouette. Grand.ØS is an operating system designed to drastically reduce weight, mimic the foot’s natural flexibility, offer dynamic breathability and provide responsive cushioning for maximum comfort. Weighing in at just 5.6 ounces, this collision of craft, style and engineering is Elegant Innovation.

Shockingly light

“There’s one thing we want to convey about this product: try it on. It is shockingly light in weight and remarkable in cushioning and comfort. This sneaker will blow your mind. The GrandPrø is an instant classic American tennis sneaker and it delivers on every principal of our Grand.ØS platform in every way,” said David Maddocks, Cole Haan’s Chief Marketing Officer and General Manager of Business Development.
Coinciding with the launch, Cole Haan is releasing a multi-channel campaign, entitled “Lighten Up Your Game”. The new campaign embodies the light-hearted spirit and lifestyle of GrandPrø Tennis, offering demonstrations of the shoe’s extraordinary lightness. The campaign imagery features weight comparisons with the GrandPrø Tennis Shoe versus a variety of fun items, tennis balls, a model airplane, a small coffee and even baby chicks. After all, the GrandPrø Tennis Shoe is light as feather.

Cole Haan Grandprø Tennis Sneaker

You can find Cole Haan at The Avenues – The Mall & 360 Mall – Mezzanine
Instagram: @colehaan.kw – Facebook: Cole Haan Kuwait
Tel: 22249300

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