Cole Haan, the iconic American lifestyle footwear, and accessories brand and retailer are excited to announce the launch of 2.ZERØGRAND – the next generation of ZERØGRAND, which debuted in July 2014. Featuring a 360! “Our Innovation Team sought to give customers a next -generation product that moves with them to meet their demands always -on lifestyles they have delivered in spades. ”
Designed to mimic the natural motion of the human foot, each element of 2.ZERØGRAND promotes flexibility and cushioning, rivaling top -of-the-line running shoes. An anatomically contoured GRAND .ØS energy foam footbed cradles the foot for better weight distribution and cushioning, while airflow channels and moisture – wicking material assists in keeping feet comfortable. Zonal tongue and a chilled padding provide an additional buffer, generating ready -to-wear comfort from day one, while also protecting the most important parts of the foot.A zonal laser -cut brogue pattern on the vamp is a nod to the time-honored wingtip design, while also increasing flexibility.“ 2.ZERØGRAND is the ultimate in 360° design and innovation combining traditionally crafted dress oxford detailing with modern performance engineering. From the wingtip laser -cut detailing to the GRAND.ØS motion outsole and everything in between, 2.ZERØGRAND works harmoniously for unrivaled flexibility, superior cushioning and reduced weight,” said Scott Patt, VP of Innovation & Design at Cole Haan.
To coincide with the launch and further capture the spirit of invention and innovation, the new “Feel The Future” ™ campaign features entrepreneurial revolutionaries, sharing their companies’ progress towards a reimagined future. The campaign focuses on the lives and stories of these individuals, with an inside look at what drives their work. In addition to Scott Patt of Cole Haan, the campaign includes shaving revolutionaries Andy Katz-Mayfield and Jeff Raider of Harry’s and energy revolutionary Danielle Fong of LightSail.
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