IWC’s Blue Dials – taking the watch world by storm

50 years ago, IWC Schaffhausen created watches with blue dials. In doing so, the watchmaker from north-east Switzerland set off a design trend that has now spread throughout the entire watch industry.

Around 120 references and limited special editions with blue dials have been launched in the six watch families and in various shades since 1967. IWC presents the latest highlight in blue – the Big Pilot’s Watch Annual Calendar Edition “Le Petit Prince” with a blue dial and a blue-coloured movement, limited to 250 pieces.

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Blue represents the expanse of the sky and the unfathom- able depth of the sea. The colour of distance and infinity radiates harmony, contentment and peace. Watches with blue dials are currently all the rage in fashion and have also gone down a storm on the Internet for months under the hashtag #bluedial. As one of its pioneers, IWC Schaff- hausen has had a significant influence on this design trend: the manufacturer launched its first models with blue dials in 1967 – the Ingenieur Automatic (Ref. 866 AD) and the Yacht Club Automatic (Ref. 811 A /AD). This kind of timepiece has had a permanent place in the collection ever since. In the 1990s, the rule that blue dials could only be used with platinum cases still applied – such as the legendary 1994 Pilot’s Watch Mark XII (Ref. IW324107) or the 1999 Pilot’s Watch UTC (Ref. IW325103). Today, however, elegant blue dials can also be found in combin- ation with gold, stainless-steel or even ceramic cases.

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Simon Balsom

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