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At this year’s Geneva Motor Show, Rolls-Royce showed why it is considered to be the world’s leading luxury house by showcasing the full breadth of its bespoke capabilities. The facets of bespoke tailoring, Bespoke engineering, and Bespoke jewellery demonstrated to every connoisseur who commissions a Rolls-Royce that they can count on having their desire for a truly personal motor car, that reflects who they are, fulfilled in the most fitting manner to them. In short, they can be assured that Bespoke is Rolls-Royce. 

‘Dawn – Inspired by Fashion’, with its Spring/Summer 2017 collection of three colour schemes, showed how Bespoke means complementing the fine couture our patrons wear from day to day. Wraith Black Badge, a motor car Bespoke-engineered to suit its younger, edgier customers will demonstrate that at Rolls-Royce, Bespoke is anything but skin deep. And one patron allowed Rolls-Royce to show the Geneva crowds that only they can “create the unimaginable” by showing the Elegance, the ultimate expression of luxury with the world’s first Diamond paint finish. Such cars are considered works of art by their collectors and owners, and in homage to this status, Belgian artist, Charles Kaisin, created a bespoke sculpture for the Rolls-Royce Art Programme that adorned the Rolls-Royce stand for the duration of the Geneva Salon.

Haute Couture meets Rolls-Royce
For the first time at a public motor show, The House of Rolls-Royce presents its full Spring/Summer 2017 Couture collection that is ‘Dawn – Inspired by Fashion’. The world of Fashion and Rolls-Royce has created a shared value of providing their clients with the ability to have the finest luxury goods, tailored to their tastes and lifestyles.

It is Rolls-Royce clients who are seen in the front rows of the best Couture shows, a part of the world’s fashion elite. As today’s tastemakers, it is their take on design and style which transforms the direction fashion moves in. Design Director, Giles Taylor, and his team of talented designers at the Home of Rolls-Royce in West Sussex, who are responsible for the most intricate embroideries and textiles offered by the brand, carefully selected Andalusian White, a pure colour from the eclectic palette of the Rolls-Royce paints, to be the canvas for the motor car accented in three vibrant colours; Mugello Red, Cobalt Blue and Mandarin. The 2017 Geneva Motor Show is the first time all three choices have been seen together.

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