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We’re well into the new year and it’s well beyond time to get on track. Check out the newly refitted Hugo Boss stores at The Avenues and Marina Mall. The new store concept is already adopted in major global cities and features clean, angular aesthetics – the perfect showcase for the brand’s collections grounded in tailoring and elegance.

For over 90 years Hugo Boss has become a leader in men’s and women’s fashion. Through those years Hugo Boss has risen from a small tailor’s shop Germany to a giant in the fashion world. Now boasting ranges that include the classic Boss, the casual Boss Orange, the sporty Boss Green, and the stylish Hugo By Hugo Boss, they have every base covered.

The Boss brand is growing in Kuwait. It has been in the market for more than 30 years and has developed a loyal clientele with growth year on year offering something for whatever the occasion may be, whether it’s the sharpest Hugo Boss suit, the latest Hugo Boss trainers, or much more in between.

They’re introducing the new BOSS Green collection for Spring/Summer 2017 – bringing together high style with peak performance. Plan your return to the gym in style with the new collection of sports-driven styles in modern monochrome that will ensure you’ll be at your best. Formerly known as Boss Sport, the Boss Green label was relaunched in 2003 taking a huge influence from the golfing world, resulting in an exceptionally unique, sports casual range. Now synonymous with forward-thinking, stylish and functional sportswear, Boss Green is worn by active, fashion-conscious gents on greens, fairways and in clubhouses around the world. Encompassing t-shirts, trainers, trousers, jackets, bags and more featuring the signature green branding, Boss Green’s unrivalled luxury sports assemblage is here to stay.

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