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The acclaimed Swiss Avant Garde watchmaker TAG Heuer has unveiled its 2016 collection at their boutique in The Avenues Mall.


Ever the pioneer, in 1892, EdouardHeuer filed the first patent for a watertight case in the history of watchmaking. It was an immediate success. Since that time, the Aquaracer (the collection created by TAG Heuer in 2003) has continued to evolve to become a sports watch beloved by men and women in equal measure.

The Aquaracer 300M Ceramic (43mm) Automatic Calibre 5 and Aquaracer Lady 300M Quartz – Full Ceramic (35mm) will be shown at the preview.


Presented for the first time last year at Baselworld, the Carrera HEUER-01 is THE signature Chrono model from the TAG Heuer manufacture. In 2015, the watch formed the cornerstone of a burgeoning new collection, with a new design, a new HEUER-01 in-house calibre based on the 1887 calibre, and a new modular case design with 12 elements enabling multiple combinations of materials and colours.

Three new models of the the hugely successful HEUER-01 will also be on display and includes the new metal bracelet in steel or titanium, the all-titanium bracelet as well as the black ceramic and rubber edition.


First launched in 1986, the TAG Heuer Formula 1 collection is one of the longest standing partnerships in the motor racing world. TAG Heuerwere the first brand to sponsor a professional driver, the official timekeepers of Formula 1 for over 10 years as well as timekeeping for other world class events, such as, theIndy Racing League and the Indianapolis 500 miles race.

In 2005 TAGHeuer launched the first Formula 1 watch just for women. Two years later there was a major re-design of the entire collection and 2010 saw the introduction of the ceramic bracelet.In 2012 the newTAG Heuer Formula 1 for men was released and the Automatic TAGHeuer Formula 1 launched in 2014. This collection is known forshowcasing motor racing features with touches of red, tachymeter scales on chronographs versions, full black versions, luminescent markers for better readability and “easy grip” screw-in crown. There are six pieces from the Formula 1 collection available to view at the Avenues Mall store event.

TAG Heuer is now available in Kuwait at the following locations:

TAG Heuer Boutique location: Avenues Mall, Phase 2, Ground Floor and at various Trafalgar Showrooms: 360 Mall /Ground Floor, The Gate Mall / Ground Floor, SouqSharq / Ground Floor, Al Kout Mall / Ground Floor, Marina Mall / Ground Floor, Al Fanar / Ground Floor and Salmiya

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