This summer, Chopard partnered with Supercars Club Arabia (SCA) for their special Europe Tour entitled “Scandiera” spread across unique destinations. From Stockholm to Monaco, a selected number of exotic supercars covered 3,000km over 11 days and across 7 countries.
“The Scandiera” Tour by Supercars Club Arabia
For the past few years, the SCA, based in Bahrain, has been hosting numerous successful supercar events in the GCC, Middle East and Europe providing an exclusive atmosphere for its members and fans. With a global networking community comprising members from Royal Families and top VIPs from different business communities, the Club selects exclusively the list of cars entitled to participate in each of its tours. Depending on the selected destinations, each tour offers a unique and adventurous experience to the participants. This year’s Europe tour entitled “Scandiera” will debute in Stockholm, passing through exquisite destinations such as Helsingborg, Copenhagen, Hamburg, Amsterdam, Paris, Annecy and ending in Monaco. Prior to this tour, the SCA has already managed and organized a combination of Middle Eastern and European tours such as: Desert Run, Euroabia and Omanya.
Chopard Main Sponsor of the “Scandiera” Tour
For the first time, Chopard has partnered with the SCA for the “Scandiera” European Tour and will be present during the opening and closing ceremonies of the tour. As part of the tour’s attractions, this year’s participants will also be entitled to a special guided visit at the Chopard Manufacture in Fleurier during which they will able to discover the watchmaking process as well as the manufacture expertise of the Geneva-based Company.
Chopard Superfast Watches: tribute to the automobile world
For many years, the House of Chopard has been a loyal partner of legendary car races including the Mille Miglia and the Grand Prix de Monaco Historique in addition to its latest collaboration with Porsche Motorsport. Upon its launch in 2014, the Superfast Collection has completed the Classic Racing Collection, taking the world of precise watchmaking to thrill and power seeking sports car drivers. The Superfast watches are in fact the first watches in this iconic collection to be equipped with Chopard movements, entirely designed, developped and assembled in-house, in Fleurier Ebauches workshops.
The Superfast models are the superlative sports watches, being exclusive timepieces built for competition and performance. Their imposing case gives them a powerful presence on the wrist thanks to a boldly assertive personality. Their contemporary design, their technical characteristics including Chopard movements with engine design and their luxurious finishing place them at the very peak of the Classic Racing Collection. In fact, Chopard shares common values with the motorsport world, represented by a constant quest for performance and excellence and resulting from a true passion for motor racing.