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Toyota ushers in a new era for hybrids with “A breakthrough that took more than a century”. Al Sayer Group along with Toyota debut the highly anticipated Prius Hybrid in Kuwait.

Mohamed Naser Al Sayer, one of the Al Sayer Group Holding Companies held a press conference to unveil the all new Prius “The Future is Now”, pioneering hybrid from Toyota. Mr. Mubarak Naser Al Sayer, CEO Al Sayer Group Holding, welcomed delegates from Toyota Motor Corporation, which included Mr. Sugiyura Masayuki, the Assistant Chief Engineer, Mr. Yugo Miyamoto, the General Manager of Sales and Marketing, and Mr. Wada from the Middle East
Division in Japan, Mr. Takayuki Yoshitsugu, Chief Representative, Mr. Tanigawa and Mr. Mohamed Assal, the Senior Marketing Manager from the Middle East and North Africa Regional Office in Dubai, along with representatives of the press and media at the event which was held at the Prestige Ballroom Grand Avenues.

Speaking during the occasion Mr. Mubarak Naser Al Sayer CEO Al Sayer Group Holding said “We are going to introduce a new era of automotive technology – Hybrid and first one from Toyota as we unveil the Prius Hybrid. The Future is Now – the all-new fourth generation Prius marks a further advance in the history and achievements of Toyota’s hybrid
power technology”.

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